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Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships By Jeffrey Gitomer, Review by David Fein

By September 14, 2022Uncategorized

Having good people and networking skills in one of the most crucial parts of forming successful personal and professional relationships. Learning how to do this isn’t easy, most people are not sure how or where to start since most of the books available cover networking from a very high level, but most don’t get down into the weeds like Jeffrey Gitomer does in the Little Black Book of Connections.

Turning Networking on Its Head

Jeffrey is a salesperson turned sales trainer. His experience and expertise come from years of working in sales which helped him write several great books on various topics.  His books are unique, large print, easy to read and full of checklists with easy-to-follow steps.

Old school thinking means most salespeople are focused on finding clients and selling them something. Jeffrey believes this is a fatal error because there is greater value in forming relationship based on giving rather than taking.

“If you make yourself valuable and memorable, others will want to make you part of their network.” Jeffrey Gitomer

The Little Black Book of Connections is based on the power of giving value first. It’s about how you can climb the ladder without stepping on people’s backs. It’s about how to earn the respect of a powerful people without begging. It’s about how to build stronger relationships with customers, bosses, co-workers, vendors, friends, and family. It’s about being in the same room with powerful people. It’s about how to connect and how not to connect. It’s about how to say the right things to the right people in the right circumstances to make the right impression.

He offers these tips for creating your ‘personal brand’ to achieve your networking goals by:

  • Indirectly creating demand for your product or service through means other than direct marketing
  • Establish yourself as a respected, high-caliber individual
  • Getting the business community to have confidence in your business—and earning a reputation for quality performance so good, that it’s talked about
  • Establish yourself as an expert. Why just be in the field, when you can establish yourself as a leader in your field
  • Being seen and being known as a leader
  • Being known as an innovator and indispensable resource
  • Standing out from your competitors
  • Showing your skills

I highly recommend this book for anyone looking for a simple yet effective blueprint for perfecting the art of networking. You can read this book in a few hours because it is short and to-the-point and Jeffry’s practical advice will help you create meaningful connections in your work and personal life.

About Jeffrey Gitomer

Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, and The Little Teal Book of Trust. Jeffrey’s books have sold millions of copies worldwide.

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