How to Turn the Practice You Have … Into the Practice You Want!

Program Description

Our marketplace is more competitive, our clients are more empowered, and our value is less obvious. The commoditization of our work has left us competing with do-it-yourself websites that offer cheap valuation solutions, making our audience of prospects, clients & referral sources think this is all we have to offer. We mainly have ourselves to blame.

That’s the bad news. Here’s the good news!

The solution is creating an action plan that builds your authority … and this web clinic will show you what to do and how to do it. Why? Because authority is your competitive advantage. And within your practice area or industry niche, it stems from possessing specialized knowledge and advancing your unique perspective, being known for that expertise, getting recognized for it, and leading the buyers of your professional services to your door.

Learning Objectives

After this web clinic, attendees will be able to:

• Identify the 4 symptoms of practice failure and success,
• Understand how buyers of professional services find experts like us today,
• Create a 1-sentence value proposition that distinguishes them from their competition,
• Learn the three communication pillars that build authority,
• Develop their own action plan detailing where they show up and what they will do.

Program Level

The program is Basic because everyone can do it, it’s Intermediate in the sense that it will likely move attendees out of their comfort zone, and it’s Advanced from the perspective of taking calculated risks that will produce results.

Prerequisite

Read article from Forbes.com: Prerequisite_Legal Marketing Spend Is Up

• Everywhere you see “legal profession” … think valuation profession.
• Everywhere you see “law firm” … think BVFLS practice.
• Everywhere you see “attorney” … think business appraiser.

Who Should Attend

Entrepreneurially minded BVFLS professionals feeling “stuck” in their current practice and looking for specific strategies that will elevate their practice and personal success. Because if you strip away the hoopla – finding the work, pricing the work, doing the work – we all want our practices to provide the time, money, and freedom we need to create the experiences that matter most to us.

Click here to register: Thursday August 17 at 1pm MT.

Rod Burkert, CPA, ABV, CVA, CVB

Rod is the founder of Burkert Valuation Advisors. He’s reinvented his practice several times after going solo in July 2000. In his latest iteration, Rod has built a mobile consulting firm by leveraging social media and his professional network. Since March 2010, he’s worked a “traditional” practice while traveling full time throughout the United States and Canada in an RV with his wife and their two dogs.