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Multi-Attribute Utility Model (MUM)

$295

Multi-Attribute Utility Model (MUM)

MUM is a court-tested approach to allocating personal/professional goodwill and enterprise goodwill for a privately held business. MUM simplifies and documents the process of selecting and weighting attributes for allocating business goodwill between personal/professional goodwill and enterprise goodwill.

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Overview

When you need a quick and easy way to separate personal goodwill from enterprise goodwill for a business:

  • MUM gives you a simple, court-tested mechanism to identify critical attributes, assigning weighting ranges, and measure the presence of attributes to allocate goodwill and document your approach and findings.
  • Meet the judicial challenge for method, documentation and allocation.
  • Developed by David Wood, CPA, ABV, CVA.

ValuSource’s MUM provides the valuator a mechanism for identifying and providing relative importance to the attributes that make up personal and enterprise goodwill.

MUM provides a framework, calculator, and documentation for each step in allocating goodwill between personal/professional and enterprise.

ValuSource’s MUM enables a “walk-through” of the goodwill allocation process, taking the valuator through:

  • Setting outcome alternatives
  • Setting the objective
  • Selecting critical goodwill attributes
  • Evaluating the importance of each attribute
  • Evaluating the presence of each attribute
  • Calculating the resulting allocation of goodwill

MUM simplifies and documents the process of selecting and weighting attributes for allocating business goodwill between personal/professional goodwill and enterprise goodwill.

MUM gives a court-accepted method of measuring goodwill attributes for importance and presence in the business.

MUM is easy and fast to use.

Works with these software products

System Requirements and Compatibility:

Web-Based Product System Requirements & Compatibility

This product is CD only

CD Product System Requirements & Compatibility

Requires Microsoft® Excel or Excel-compatible spreadsheet

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